☕ Google vs. Apple
Apple's change in user policy has huge ramifications for App Developers. Facebook has vociferously protested but Google has mainly stayed out of the discussion... until now.
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Hope you’re all having a great day!
Here’s your Interview Problem, Yesterday’s Solution and Tech Snippets for the day!
Tech Dive
Tech Snippets
Google comments on Apple’s IDFA policy changes
Apple is introducing a new policy called App Tracking Transparency (ATT) in iOS 14. This policy will require developers to ask for additional user permissions when using personal data for advertising purposes.
Many user tests have shown that users won’t allow it, meaning they can’t be tracked for advertising purposes.
This change could have a huge impact on mobile advertising, resulting in companies like Facebook suffering a massive revenue hit. Smaller app developers who rely on advertising for revenue will also be hit big.
Google has mostly stayed out of the fray, but now they’ve published a blog post detailing how they plan on preparing.
Google is encouraging users to upgrade to the latest version of the Google Mobile Ads SDK to take advantage of new additions like
SKAdNetwork, which is Apple’s substitute for app developers to track ad campaigns.For Google’s iOS Apps, the company states that they will no longer use information that falls under Apple’s ATT (App Tracking Transparency) policy. Therefore, Google iOS apps will not have to prompt the user for the extra permissions.
Google has not yet stated how they will follow up with these changes for the Android ecosystem.
Interview Question
Given two non-negative integers num1 and num2 represented as strings, return the product of num1 and num2, also represented as a string.
(Converting the strings to integers, multiplying them and the converting back to a string doesn’t count as a solution lol)
Example
Input - “2”, “3”
Output - “6”
Input - “123”, “456”
Output - “56088”
Here’s the question in LeetCode.
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Previous Solution
As a refresher, here’s the previous question
Design a Skiplist data structure without using any built-in libraries.
A Skiplist is a data structure that takes O(log n) for insertion, deletion and search.
The data structure behind a Skiplist is a linked list.
Here’s the question in LeetCode
Solution
Skip lists are an incredibly useful data structure that allow for log(n) insertion and log(n) search.
They’re basically an augmented linked list, where you can get quick access (logarithmic) to nodes in the middle/end of your linked list.
Skip Lists are commonly used in the industry. A couple examples are
Redis - uses skip lists for their implementation of ordered sets
MemSQL - uses skip lists as it’s prime indexing structure for it’s database
This video provides a fantastic explanation of how Skip Lists work. It’s hard to understand without graphics, so I thought it’d be better explained through a video as opposed to text in an email.
If you’re interested in gaining a better understanding of the mathematics behind Skip Lists, this lecture is great.
Here’s the Python 3 implementation of Skip List.
Special thanks to Justin Yuan for the code.
Best,
Arpan